2015 Projects

Promotion, Education, and Marketing of an Expanded VCU Bike Share Program

Download Project PDF

The Promotion, Education, and Marketing of an Expanded VCU Bike Share Program propose to help promote, market, and provide education about an expanded bike share program at VCU. The goal of the bike share program is three-fold: 1) improve travel between campuses, 2) encourage alternate transportation to reduce traffic and parking difficulties and 3) be a "green" initiative on the VCU campus. The expanded bike share program will include additional bikes and bike stations, managed by an outside company.  Recently, VCU’s office of Parking and Transportation has received funds for the program, and is looking for assistance to promote, market, and provide education about the program.  We will also explore additional aspects of a bike sharing program such as encouraging the use of helmets/safety issues, using technology to track bikes, and conducting a needs assessment to determine consumer demand and preferences.

Members

Kellie Archer, Professor and Director, Massey Cancer Center Biostatistics Shared Resource, Department of Biostatistics 
Tom Arodz, Assistant Professor and Graduate Program Director, Department of Computer Science
Alison Breland, Assistant Research Professor, Department of Psychology
Dawn Crichlow, Director, Enrolled Graduate Student Services, VCU Graduate School
Tom Klug, Associate Vice President, University Relations

Sponsor

Erin Stanforth, Director of Sustainability, Facilities Management

Quest for Distinction Theme

Theme III: Become a national model for community engagement and regional impact