This project proposed a better means to identify what manifests a sense of pride on college campuses and identify how, specifically, VCU could enrich the campus image, the campus experience and the campus environment to nurture and enhance institutional pride. Of the ideas that were proposed, Mary Cox, University Architect, was able to implement several under the purview of facilities management. The VCU Rams logo painted on campus streets and the use of banners highlighting key university accomplishments were among the ideas proposed in this project.
This project proposed creation of a Center for Research Excellence that would focus on fostering excellence in research and scholarly activity for all faculty and aspiring faculty at VCU. Research excellence is important to maintaining VCU’s Carnegie Research Extensive rating and as described in VCU 2020 goal to “assuring continued international recognition in research, scholarship, and creative expression”.