2001 Projects

Strategies to Enhance Out-Of-State Enrollment at VCU Focusing on Name Recognition, Successful Alumni, and Faculty

The project team has conceptualized several possible university marketing initiatives. These initiatives revolve around a central concept: increasing out-of state student enrollment at VCU. In concert with the Office of the Vice President of University Outreach, Team 3 will study and test the effectiveness of outdoor and other strategically located VCU advertising along major northeast corridor transportation routes and hubs to attract out-of state undergraduates.


Susan Burgess
Carol M. Crosby
Mary R. Martin